Flux

Flux is the first variable font we've developed.

Today, more people are casually capturing, editing, and sharing photos and videos. With this trend, we've observed an increasing variety of typefaces being used. However, through our observations and feedback, a challenge has emerged: for those not well-versed in fonts, distinctive typefaces can be difficult to pair with their creations, while universal typefaces make it hard to discern and select the subtle differences.

—Could we create a typeface that fits each creator's unique needs from our perspective? This is the experiment we aim to conduct through kern typefaces, and it's the reason we released Flux.

Flux offers five distinct styles: Sans, Flare, Semi Serif, Serif, and Extra Serif. It transitions from a neutral sans-serif to a more pronounced flare, then to semi-serif and serif, culminating in a dynamic, spiky extra-serif. Flux is designed to allow users to seamlessly control these stylistic changes, enhancing harmony with their work.

Our work is not finished today; we will continue to listen to user feedback and requests, providing ongoing updates. Additionally, we plan to expand features, weights, and styles based on the number of purchasers.

We look forward to seeing the creations you release with Flux and being inspired by them.