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Mr. CHEESECAKE

2019BRAND DESIGN

CLIENT: Mr. CHEESECAKE Inc.

DIRECTOR: SAYAKA MATSUMOTO

ART DIRECTOR: TAKAYA OHTA

PHOTOGRAPHER: MASAYUKI ICHINOSE NORIKA KAWAKITA

STYLING: HARUKA KIMURA

DESIGNER: TAKAYA OHTA KIYOE OSHIMA

Illustration: Satsuki Mishima momo

WEB: KOHEY KAWAI

SPECIAL THANKS: KOJI TAMURA AYATARO NAKAGAWA ALL KITCHEN STAFF

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giftee

2019CORPORATE IDENTITY

Next work is

mrc_visual_2019

01

Introduction

mrc_another_1

02

Brand Design (2019-)

mrc_visual_history

mrc_pkg_history

03

Package

mrc_satsukim

04

Visuals

mrc_illustration_history

mrc_seven_main

05

Collaboration

mrc_seven_waffle

mrc_seven_cupice

mrc_seven_tirol_1

mrc_seven _tirol_2

mock sp mrc

06

Web

07

Typeface

Gramatika

Gramatika

08

Colour
Schemes

HEX #000000 RGB / 0 0 0 CMYK / 60 40 40 100

HEX #CC8C13 RGB / 80 55 7 CMYK / 0 31 91 20

HEX #F8F5EF RGB / 97 96 94 CMYK / 0 1 4 3

mrc finalized