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CAMPFIRE

2022CORPORATE IDENTITY

CLIENT
CAMPFIRE, Inc.
DIRECTOR
MUTSUMI KATSUMATA
ART DIRECTOR
TAKAYA OHTA
DESIGNER
TAKAYA OHTA RIN KOSHIBA
CAMPFIRE TEAM
KAZUMA IEIRI MOMOTARO OHASHI CAMPFIRE DESIGN TEAM

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CAMPFIRE BEFORE & AFTER
CAMPFIRE Concept

01

Design Concept

CAMPFIRE Motif

02

Symbol

CAMPFIRE Prototype

03

Prototype

CAMPFIRE Colour

04

Colour

CAMPFIRE logotype

05

Logotype

06

Typeface

Obviously
Obviously

07

Colour
Schemes

HEX #FF202D *multiple red and orange gradients

HEX #FF2E39

HEX #FF5547

HEX #FF6940

campfire_finished