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CAMPFIRE

2022CORPORATE IDENTITY

CLIENT: CAMPFIRE, Inc.

DIRECTOR: MUTSUMI KATSUMATA

ART DIRECTOR: TAKAYA OHTA

DESIGNER: TAKAYA OHTA RIN KOSHIBA

CAMPFIRE TEAM: KAZUMA IEIRI MOMOTARO OHASHI CAMPFIRE DESIGN TEAM

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LUUP

2022CORPORATE IDENTITY

Next work is

CAMPFIRE BEFORE & AFTER

CAMPFIRE Concept

01

Design Concept

CAMPFIRE Motif

02

Symbol

CAMPFIRE Prototype

03

Prototype

CAMPFIRE Colour

04

Colour

CAMPFIRE logotype

05

Logotype

06

Typeface

Obviously

Obviously

07

Colour
Schemes

HEX #FF202D *multiple red and orange gradients

HEX #FF2E39

HEX #FF5547

HEX #FF6940

HEX #110114 *it is the day the company was founded!

campfire_finished